Tesia Hummer

Leads Vitalant’s enterprise organic social strategy, strengthening audience engagement, advocacy, and digital impact across national and regional channels. Provides strategic leadership and mentorship across social media teams while advancing best practices, advocacy tools, and emerging initiatives, including influencer and creator partnerships. Recognized with a 2025 ABC Award of Excellence and invited to share expertise through ADRP presentations on social media advocacy for blood drive coordinators and present as part of a social media think tank session.

Developed and executed Vitalant’s organic social media strategies, driving over 25% net new follower growth in 2021 and sustaining year-over-year double-digit percentage growth through 2024. Led content creation for Vitalant’s enterprise social media channels and blog, expanding presence in social video while aligning with brand values. Streamlined social media operations by negotiating platform management solutions and integrating donor support via social channels. Designed and delivered training programs for regional communications managers, mentoring them to navigate regional complexities and implement best practices. Supported B2B2C communication needs for donor recruitment and contributed strategic expertise to Diversity, Equity, and Inclusion initiatives and partner-focused marketing efforts.

Strengthened earned media presence by cultivating strategic partnerships across multiple regions and leveraging broadcast expertise to secure impactful media coverage. Developed and voiced radio PSAs to enhance advertising efforts and amplified messaging through media collaborations. Partnered with divisional executives, hospital partners, and internal stakeholders to optimize communication and engagement with blood drive coordinators. Concurrently managed telerecruitment operations, leading a team of three supervisors and 40+ employees, with a focus on performance management, coaching, and professional development. Demonstrated commitment to growth through Vitalant’s Leadership Coaching Series and by supporting enterprise-wide leadership initiatives.

Taught Integrated Marketing & Communications (MKTG402) to a class of 28 juniors and seniors, enhancing the provided curriculum with real-world examples and hands-on projects. Designed assignments involving IMC proposals for local small businesses and facilitated networking opportunities with industry leaders to deepen student engagement and practical understanding.

Provided marketing, communications, and public relations support for Vitalant’s North Division, managing social media accounts, bi-weekly donor communications, and serving as the primary media contact. Trained staff on media relations and privacy, enabling them to act as secondary contacts. Negotiated media partnerships to host blood drives, secure event talent, and increase coverage during critical need periods by creating compelling content such as patient stories and donor features. Oversaw internal communications and developed materials for recognition and recruitment events. Championed community engagement through partnerships with local organizations and businesses, while leading change management efforts and advising on national rebranding strategies.

Produced two hours of live weekday news, writing and organizing stories using ENPS, monitoring scanner traffic for breaking news, and coordinating reporters and photographers for coverage. Managed digital content for KREM 2 News, including posting to Facebook, Twitter, and KREM.com, and creating original website content. Contributed to a digital team that earned a national Edward R. Murrow Award for excellence in digital presence.

Served as the inaugural program manager, establishing contracts, policies, and operational frameworks aligned with the station’s mission and vision. Recruited, hired, and trained non-management staff, including on-air talent, and managed scheduling to ensure compliance and clarity in shift responsibilities. Supported fundraising efforts by organizing events and contributing to station-wide pledge drives. Developed a system to digitize KJEM’s music library, streamlining programming processes and enhancing team efficiency.

Collected and curated news stories from various sources, including AP Exchange, PRX’s Northwest News, and local AP writers, to support daily show production. Presented story options to the executive producer, offering recommendations on featured content and story order to best serve listeners. Edited three Northwest newscasts daily and managed Northwest Public Radio’s digital presence by maintaining an up-to-date and engaging website.

Support ADRP’s Marketing Resource Committee in identifying opportunities to better support member blood centers, including resource and toolkit development, to empower them to achieve their marketing and communications objectives.

2026 – Present: Chair
2025 – 2026: Vice Chair
2024 – 2025: Member

Conducted brand analysis and identified opportunities for both visual and copywriting improvements to optimize brand’s positioning in alignment with mission and vision. Designed new logo, website and various creative resources to help create a visual identity and consistency with the brand and improve user experience. Managed CFCP’s Facebook page to highlight mission and role for local families. Led successful application for Google Workspace for Nonprofits to get technical resources for board members, teachers, and families to better support our mission without requiring additional budget. 

Negotiated media partnerships and coverage to promote the event. Identified patients in the Inland Northwest willing to share testimonials and oversaw production of videos prominently featured in the program. Wrote copy for the menu, including participating restaurant, brewery and cidery information, descriptions for various food and libation options being served. Oversaw review process to ensure accuracy and successful application in print. Led program planning, including determining ideal timing for cut ins, program segments, giveaways, and live music performances. Wrote the program script, managed talent relationships to ensure alignment with program script, and was responsible for ensuring the presence and correct timing of talent, guests of honor, recipients, sponsors and any other individuals participating in the program. Partnered with lighting and sound crews to ensure smooth execution of technical elements throughout the event. 

Empowering Advocacy with New Resources | Vitalant

After establishing the vital role of testimonials in powering engaging content and identifying opportunities for tools to encourage additional user generated content (UGC), Tesia led design and development of an advocacy webpage which housed resources to empower advocacy in alignment with the organization’s messaging. From concept to completion, she collaborated with key stakeholders to create a holistic solution for our advocacy and partnership needs while identifying opportunities for future enhancements. View the landing page here.

Refreshing the Brand & Modernizing Resources | Capitol Forest Cooperative Preschool

As Publicity Coordinator for Capitol Forest Cooperative Preschool, Tesia identified opportunities to both enhance the brand identity and improve preschool processes to allow team members to better collaborate both in-person and virtually. After identifying the organization’s values and goals, she conducted a competitor analysis and worked with key stakeholders to inform logo design, brand colors and font, and building the framework for the website. View the current website here.  She also successfully requested or negotiated free or in-kind licensing for creative assets, branded emails, and easy-to-use IT tools and productivity resources for the nonprofit preschool.

“Ours is bigger…” | The Original Pronto Pup

Turning an unexpected visit into a public relations opportunity, Tesia used images from a surprise Wienermobile stop to highlight one of the business’ unique draws for customers. Referencing the restaurant’s infamous 30′ fiberglass corn dog on the roof, Tesia created social media posts featuring a silly comparison between it and the visiting Wienermobile. The posts caught the attention of thousands of users before interesting the local news. View the news coverage here. Find the Facebook post here and Instagram post here.